Wescom Financial hosted a grand opening celebration at its Knott’s Berry Farm Branch on Tuesday, April 29, 2025. About 150 guests were in attendance and included Wescom team members and members, Knott’s associates and guests, and city, county, and state officials.
“Being the first financial institution to open a branch at Knott’s Berry Farm marks a significant milestone for Wescom, and we’re thrilled to be able to share this moment with our very own Wescom team members and the Southern California communities we support,” stated Ashley White, Senior Vice President, Chief Marketing Officer at Wescom. “We’ve also invited a select number of our members to this event who have been impacted by the wildfires. With the Eaton fire raging nearby our Pasadena headquarters, we understand the devastating impact – those affected deserve a day of fun and positive memories with friends and family as they recover.”
“Given everything that has happened, losing everything in our house was a traumatic day for us, and Wescom has been very gracious,” said Jacqueline Bailey, Wescom Member since 1979 who was in attendance of the grand opening celebration. “Today is special because we were able to do something for the family.”
The Wescom Knott’s Berry Farm Branch, conveniently located in Knott’s California Marketplace, first opened its doors in September of last year. As the Official Banking Partner of the bustling Southern California theme park that attracts more than five million guests each year, Wescom’s invite-only celebratory day at the park included a complimentary lunch at Mrs. Knott’s Chicken Dinner Restaurant, theme park character meet n’ greet photo opportunities, giveaways, and more.
To further support wildfire relief efforts and involve the Knott’s community, Wescom launched a Knott’s Visa® Credit Card promotional offer where the financial institution matched dollar-for-dollar on all Knott’s credit card purchases, up to a total of $10,000, with contributions benefitting the Los Angeles Fire Department Foundation. To date, Wescom and its members have raised more than $283,000 for the Southern California wildfire relief efforts ($60,000 was a match from the financial institution).
To learn more about Wescom’s partnership with Knott’s, please visit wescom.org/knotts.
